“The profile of the club is already growing globally, and the ability to effectively expand this growth with tailored communications forms the core of our agreement with Etisalat,” he declared.
“This strategic opportunity allows us to connect to passionate football fans around the Middle East and African regions, providing customized Manchester City content through mobile communications channels.”
The higher our profile and our turnover the better, in a sense. A bit of a shame, though, that Etisalat bars access to all Israeli and 'anti-Islamic' websites (according to Wikipedia, I admit), and that it uses spyware on its customers BlackBerrys. But then if I was serious about moral objections to this sort of thing then I would have refused to watch them when owned by Shinawatra. Which, of course, I didn't.
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